Paint and varnish producer Dufa Deutek, owned by investment fund Advent International US, has earmarked 3m euros (net value) for this year's marketing budget, with Super Weiss paint to receive the largest share of the budget.

Dufa Deutek registered an annual growth of 15-20% for sales of Super Weiss decorative paint, which has been allocated the biggest slice of the company's marketing budget over the past 3 years.

"Our promotion budget is largely focused on sustaining the sales of Super Weiss; a product contributing over 20% to overall turnover," says Gabriel Enache, a marketing manager at D?fa Deutek, which generated turnover worth around 22m euros last year.